irolynn design

PROFESSIONAL EXPERIENCE

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MARKETING CONTENT STRATEGIST, GEOPROBE, SALINA, KAN.

FEBRUARY 4, 2019 — PRESENT

 

Expanded content marketing strategy, writing and placing short and long-form articles in relevant mediums, 
positioning products in new markets and strengthening both customer and employee loyalty, including: 

• Launch annual magazine for new product segment, written and designed internally, moving product from    regional to national recognition, resulting in increased sales within target demographic.

• Generate content and secure placements in national and international trade publications, for both print and

        digital mediums, building regard among publishers as a content resource, resulting in improved product 
       reputation in new target markets.

• Develop quarterly electronic newsletter, written and designed internally, leveraging social media listening and customer interactions to keep customers and prospects engaged through relevant content, resulting in 

        nearly 30% open rate and 4% click through.

• Establish weekly newsletter connecting employees spread across three local campuses and two satellite offices through timely news and human-interest stories.

 

Write, design, and coordinate production and distribution of annual magazine, highlighting customer successes using core product line. Repurpose content for website based on keyword research and SEO best practices, resulting in improved rankings. Leverage content on social media, engaging customers and prospects.

Incorporate digital advertising, in addition to print, into annual product promotions plan. Negotiate contracts, write, design and track results for advertising placements, adjusting strategy based on analytics and emerging trends.

 

Craft content for social media platforms, ensuring consistent posting on five company profiles, gaining followers and engagement. Utilize social media and mobile advertising to target demographics, whether customer base or potential talent pool.

 

Provide vision, script and storyboard for short and long-form product and company culture videos. Conduct 
employee and customer on-camera interviews, identifying key messages from transcripts for use across mediums. Serve as second or third cameraperson on video and photo shoots, including live product demonstrations.

 

Create company promotional strategies, timelines, and materials for customer and employee events and talent 
acquisition, including brochures, signage, apparel, and digital advertising through social media or geofencing.
 

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VICE PRESIDENT OF MARKETING & COMMUNICATIONS, BETHEL COLLEGE, NORTH NEWTON, KAN.

MARCH 15, 2009 - DEC. 2018 (DIRECTOR JAN. 2, 2006, to MARCH 15, 2009)

 

As member of the President's Cabinet – collaborate with members of administration and various campus committees to provide vision and leadership for positioning the college within the marketplace, including:

• Redesign admissions print materials during 2010-11, 2013-14, and 2017-18 including visual and editorial elements, upholding visual identity standards, resulting in increased number of applications to the college.

• Overhaul college website 2006-07; develop mobile site 2010;  implement CMS with new design and navigation 2012-13; new design and mobile connection to CMS 2014; migration to open source CMS  and responsive design 2018, resulting in increased number of applications.

• Conduct research to develop positioning statement; implement across all mediums during 2010 and 2017.

• Redesign annual report during 2013-14 to communicate strategic plan achievements to donors.
   

Collaborate with advancement, alumni and admissions leadership to create effective communications and programs, generating revenue streams through fund-and-friend raising and enrollment. Represent college at community functions. Maintain communication and working relationship with Board of Directors.

 

Identify messages and images promoting college distinctives, utilizing visual identity elements creatively in bounds of budgets. Review materials to ensure consistently and accurately represent the institutional brand. Develop and implement strategic integrated marketing objectives, including social media and automated email and text communication. Assess outcomes annually, advising administration and adjusting as necessary.

 

Manage workloads and productivity of four-member team. Manage multiple projects from variety of clients, establishing timelines and delegating work to best fit staff expertise. Identify and seek out additional staff with desire and skill to join team. Supervise and motivate team, allowing development and exploration of talents.

 

Maintain vendor relations to achieve goals in most cost-effective manner, including printers, photographers, freelance writers and designers, and mailing houses. Determine media and digital ad  buys, developing and writing ads , including television scripts and digital ads, for college promotions. Meet media requests for experts or information and coordinate crisis communication plan. Work closely with IT team to ensure database-driven web portal serves needs of campus.